There are only a few weeks left of refreshing yourself with regular old chilled juice. Soon it will be so hot, only frozen juice will do the trick. Good thing we'll have Cold Ones Pops at the sale with their all-natural popsicles.
Read on for tips on local farms, some great small business reads, and some dreamy vacation spots.
Can you tell us the fateful day you decided to change the Austin dessert scene forever with all-natural popsicles?
I wish there was a germination point! Everything started I was working full time as a copywriter in the advertising industry; I am still recovering. After a year of building the idea out in Dallas, I decided it was time to move back to Austin and give it a go– nearly six years ago.
You use a lot of local ingredients, can you shine a light on some of our local farms?
There are so many here! We are in the heart of the Blackland Prarie, which is extremely well suited for agriculture. Buena Tierra Farms grows some paradigm shifting cantaloupe in the summer, Johnson's Backyard Garden's cucumbers make an amazing frozen margarita, and G+S Groves does a mind-blowing job at growing citrus, avocado, and Texas mango which will melt your brain.
Is there a farm that supplies you with something unique?
Sweet Berry Farm provides a great day trip through the Hill Country (go now to catch mad wildflowers) and you can pick a ton of local strawberries. I like to soak the tops and cores in filtered water for a day, strain, and use it in cold brew tea.
Your flavors are the perfect mix of “I never would have thought of that combo” and “that sounds amazing and I want it now”. How did you develop your palate?
I live to cook and to eat– I often fall asleep reading cookbooks. At home I cook a ton of different kinds of cuisine so I am always trying to be a sponge when it comes to technique or ingredients. I also challenge myself to turn all our pops into a cocktail. It makes sense– most cocktails (and our pops) are around 4 ounces, so it’s all about balance when introducing a spirit to the mix. That and brix levels.
Is there a book or resource that helps guide your small business experience?
Ari Weinzweig's A Lapsed Anarchist's Approach to Building a Great Business and Bo Burlingham's Small Giant's have been formative in how I operate my business and plan for growth. Other than that, I just make sure to take care of my staff and maintain a healthy degree of balance– the eternal entrepreneur’s struggle.
Where is your next travel destination? Do you have a travel tip?
Mexico City, and either a cycling trip to Mallorca or skiing in Japan. Wide spread, I know. My travel tip is always eat like the locals do (preferably at a market), smile a ton, and whatever you do stay the fuck away from McDonald’s. You don’t want to be THAT person.
What are you looking forward to at FELIZ this year?
I always love Feliz and am super excited to be back doing it in the SPRING. I am looking forward to buying a lot of early birthday presents for myself.
FELIZ Spring 2018 is May 6th, 11am - 6pm.
Swing by the Palm Door on Sabine to see some of our favorite designers, eat a popsicle and have a relaxing Sunday.