We are excited to have Weathered Coalition as a store sponsor this year! For those who might not be familiar with WC can you share a bit about your store's history and what you'll be bringing to FELIZ?
We originally launched the store via pop-ups and our online store. We now have two brick and mortar locations in Austin. The goal for us has always been to provide a high quality curation of men’s apparel, accessories and grooming. For me personally, it’s about using the store/product as a medium thru which we can build and create community and relationships in Austin.
You have such a well curated inventory. I know it's mostly for men but I'm a big fan of the body care you carry (Ursa Major) and those organic tees by Jungmaven. What's your philosophy for buying for the store? Who's the Weathered Coalition shopper?
The philopsophy has always revolved around functionality, discovery and quality for me. I want people to find things that they can use daily and are functional. Secondly, I want them to experience and sense of discovery. In other words, I want people to find new brands. And finally, it’s about people finding things of quality. I want you to buy something from our store that will stand the test of time.
Exciting things are on the horizon for Weathered Coalition. You will soon be carrying your own line of menswear. Can you share the story of how this came to be? Will FELIZ goers be lucky enough to see the debut?
For us, private label was always in the long term plans. It’s taken a little longer than i originally anticipated. However, we’re now getting into it heavily and I’m thrilled with what we have coming over the rest of 2018. I think people will be really excited about it. I am hoping we can have a few things at Feliz. We’re cutting it a little close, but we shall see….
What's something you love about having a brick and mortar store? What's something you wish were different?
The ability to interact face to face with customers on a daily basis is amazing. When you have a customer come into the shop and leave feeling more confident in their personal style that is what we love to see. Obviously, there’s a lot of discussion about the current state of brick and mortar and how it fits into the overall future of shopping. I don’t think brick and mortar is dead. I do however, think that we’re being challenged to offer something more meaningful. I think every store is feeling the effect of not evolving the retail experience. it’s not an easy challenge, but it’s one that look forward to try and tackle. I’m optimistic. So to answer your question, I don’t know that I’d change much, but I do see the evolution of the B&M experience as a big challenge for us and lots of retailers.
AND to get to know you a bit better…
Hometown: Nashville, TN
Astrological Sign: Gemini
What would we find you doing on a Sunday afternoon in Austin? Relaxing with my wife and two year old son at home or the park.
What's been inspiring you lately? I’ve really been inspired by people on the street and hip hop culture. I think you’re seeing hip hop culture have a massive impact on the fashion world. Hence, the heavy move toward streetwear and street culture. That’s really interesting to me.
What do you look forward to shopping at FELIZ this year? I’m honestly excited to see everything. However, I am really excited to check out the new SS18 stuff from Esby for myself and my wife.
Last great travel destination. I’ve been spending a lot of time in LA this last year. There’s something about LA I really love. The food scene is phenomenal. Also, you’ve go the beach culture too. Then between all the neighborhoods like Los Feliz, Echo Park, SIlverlake etc…just some great things happening in the city right now.
Stop by the Palm Door on Sabine St. this Sunday (May 6) to shop their goods in person. We'll see you at the sale!