Aro came to FELIZ shortly after launching an online site about 2 years ago. Since then, she's had a pop-up on Rosewood with Miranda Bennett, and now a full Brick and Mortar, where she's able to pair her insanely beautiful jewelry with some equally lovely homewares and clothing. We had a chance to catch up with her a little bit before she sets up for another Feliz this Sunday!
Hey Leslie ~ I think this is the 3rd Feliz for you, or the 4th? How does participating in something like this help your business grow?
It's ARO's 4th Feliz, our first show was a few months after launching our website when I was new to Austin. It was a great experience for us because it was our first in-person customer interaction and the experience drove us closer to opening our storefront. Immediately after that show and to this day I have customers who tell me they discovered us at FELIZ. I think if you don't have the budget for a PR firm or some major connections, the best thing you can do as a small business is to participate at an event like FELIZ.
Do you think jewelry trends change from season to season? Are there things you are more excited to wear in the Summer and things you like to bring out in Fall/Winter?
Some do but for the most part, jewelry is timeless and that's why I love it so much. Yes, there are definitely jewelry trends that come and go but I think everything eventually comes back around. I love wearing anklets in the Summer and colorful beaded jewelry but I don't limit myself to seasons and neither should you! If you know your style, wear it and wear it well - regardless of the season.
If you’re rushing out the door and can only grab one piece of jewelry, what do you take?
I never leave wearing only one piece of jewelry and if I do, it's by accident but If I had to grab one I would take a pair of earrings. Earrings are my favorite- period. I love a little opal stud or pair of statement earrings but I usually leave the statement for going out.
How have you settled into your new(ish) retail location? You seem to have a growing enclave of awesome businesses around you!
The South Lamar location has been really great for building our exposure and it's even given us the opportunity to expand into other categories. I'm passionate about jewelry and it's definitely our focus but at the store-front we've also added apparel, bags/accessories, shoes, apothecary and home goods.
I’ve always been a little hesitant to “mix metals”, like wear silver and gold at the same time. How do you approach this?
If you like it there should be no jewelry rules but if you still are hesitant I recommend going heavier with one metal and try to mix at least 2 pieces of the lighter mix. For example, if you are unsure about mixing gold earrings with a silver necklace, throw in another gold chain. Layering is good and the easiest way to mix metals.
Lastly ~ and this is coming from a personal quandary ~ what is the best way to store jewelry, especially bracelets, necklaces, and things that can get pretty jumbled up?
Always hang your necklaces, those can be the worst when it comes to de-tangling and if you don't have a necklace stand even a good old nail in the wall will do the trick. If you have a lot of brass pieces, even though they can be cleaned best way of storing is in a box. Humidity can really tarnish your jewelry and I know people think that tarnish means damaged but that's not always the case. Take care of your jewels! Unlike a lot of the pieces in your wardrobe, they are timeless and can be passed down so invest in some pretty necklace stands, ring cones, and boxes. Stay away from jewelry drawers because that's when the jewels jumble up and get crazy.