Charm school just moved to E 11th St., how are you liking the new space!
We love it! It’s definitely bittersweet leaving Cesar Chavez because we put a lot of love into that little house, and we’ve really watched that neighborhood grow up and change over the past five years, but we’re really enjoying all the extra space at our new location, the tall ceilings and natural light, and the opportunity to carry more inventory and some new designers and makers. Plus having Take Heart and Blue Dahlia right next door and Olive, Quickie Pickie, Hillside Pharmacy, and Aro and Miranda Bennett just down the street is a dream come true!
You had an art gallery in the space you shared on Cesar Chavez, will that transfer over to your new space?
We definitely intend to continue curating art! I think it will take a little time to get that re-established, but it’s been such a fun way to collaborate with artists we admire and help promote their work, and such a great reason to throw a party that I can’t imagine having the shop without it for long.
Tell us a little how you came to call your shop Charm School
I really liked how feminine and old time-y the name felt, and how it simultaneously evokes a tradition of refinement and learning how to be a lady in the world with magic and mysticism and the transformative element of charms and spells.
What do you think is the essential vintage piece for the upcoming warm weather?
Less is definitely more in a Texas summer, so I think having a great ethnic statement necklace to dress up a simple sundress or t-shirt and shorts is a necessity, or I’ve really been loving these vintage African indigo shawls we have in the shop to throw over your shoulders as you go into air conditioning or to double as a picnic blanket in the grass. I also think a romper-style 1950’s bathing suit is a great summer staple so you’re always ready for a swim!
Tell us a secret
I check in with my psychic, astrologer, and tarot reader more than my doctor and dentist. ¯\_(ツ)_/¯
Thanks for sharing, Shari!