Meet Stephanie: the lovely one woman show behind Esby apparel - a clothing line that reflects the values of Stephanie and her devoted customers: timeless fashion, made in America, supporting small business, and focused on quality over quantity. We ask her a few questions about what she's doing and how she does it.
Can you tell us a little bit about what you make and what you'll have at the Feliz sale this year?
esby apparel is a made in the usa lifestyle brand that currently produces women's wear, and accessories for both men and women. our products range from ikat bandanas and scarves, to chambray button downs and day-to-night dresses. we will have our season one inventory as well as some goodies flowing in from season two. new for esby, will be the beach house midi dress - one of my favorites for season two. you will want to live in this dress. it's the easiest shape to wear with a wide v-neck and scooped back. the sleeve hits the elbow and the length grazes the calf. perfect with boots, heels, or sandals. best of all - it has pockets to stash all of your goodies.
What parts of American culture have the biggest influence over your work?
I pull from a lot of american menswear when i design my pieces. mainly for simplicity and versatility. i was a menswear designer for quite a while prior to launching esby, and it changed the way i thought about dressing. now i have more of a uniform mindset and don't have to think too long about what i'm going to wear when i get dressed in the morning. esby makes it easy to throw an outfit on, feel good, and look great. that ease of dressing takes all of the guess work out of it.
i also pull from america's neutral color palette found here in the southwest - using lots of indigo blues, natural, and black. when we do use color, it's always a washed out version of a brighter color. we garment dye a lot of our cottons, which naturally gives a more lived-in, soft, look. classic colors are key to help keep our pieces relevant over time.
In the past, what has triggered your ideas for a new design?
we love to incorporate japanese and parisian style elements by making sure we aren't over-designing any piece. less is always more in our book. i also look into my own closet for ideas. what am i wearing more than other pieces. what am i avoiding. it all goes into how we chose the silhouettes we want to live in.
When you're designing and making clothes, are you designing them for you or for the public? You know what I'm saying? Like, how often do you need to be like "I want x, y, and z - but I should only have z for my audience."
i tend to design for me and what i want in my own closet, but always keeping in mind that style is so personal and our pieces need to reach a broad audience to be successful. turns out, if it's usually a piece i've been trying to find, others are loving it, too. before we finalize a style, i ask myself if there is a reason not to buy, and that question will usually help me tweak it in a way to make it more versatile to meet everyone's style needs.
all images from Esby