I saw Studio B.'s work for the first time during our Spring Sale last year. I was quickly drawn to the crinkly, ancient texture of her linens combined with modern, graphic prints. It seems playful, irreverent, and easy. Since then, Hallie Brewer has been refining her brand, and developing a new line to showcase at Feliz ~ we're honored to have her back!
Name: Hallie Brewer
Business: Studio B
Product: Hand-printed home goods and women’s clothing
Location: Austin, TX
Astrological sign: Cancer, Sagittarius rising
What you had for breakfast: Eggs and an avocado
This is your second round of Feliz! Thanks for coming back! Can you tell us what you've been doing since spring and if there is any new stuff you'll be bringing this Fall?
I’m excited to be back! Since spring I’ve worked on some personal projects and some commissioned artwork for local businesses. I taught my first block-printing workshop and finally moved into my first studio space (no more working out of my home!).
Over the summer I spent time developing my next line of Studio.B goods, pinpointing my vision for the brand’s growth. I’ve been thinking a lot about necessities within a home and within a woman’s wardrobe. I wanted to create pieces that exist as a compliment to the owner and their lifestyle. Studio.B is now a curated line of essential wardrobe pieces for women, as well as home decor that compliments a space and shows versatility. I’m excited to showcase the new collection at Feliz.
How do you think participating in a design/craft fair shapes your experience as a maker?
As a designer and maker so much of my time is spent in my head and in my studio. Participating in a craft fair allows me to interact with my customers first hand and discuss my line. This is both intimidating to me and fulfilling. My line is so new and personal to me that I often overlook the importance of the audience. Customer feedback, positive or negative, is a valuable tool for me to push Studio.B to a place I want it to be.
I also value the connections I’ve made with other makers at these fairs. I’ve learned so much through witnessing other designers manage their businesses and have felt so much support within this community.
What kind of role does your computer play in your design/business? Do you think it's paramount to success or does it sometimes just feel more like a distraction (like for me)?
My computer is a necessary tool for my business and often an essential distraction. I’m a graphic designer so it is how I make my living. It’s also an abyss of information and imagery that I often draw inspiration from. It gets dangerously close to distraction when I look up and realize I’ve just spent hours scrolling.
Studio.B was inspired by my desire to be free of the computer and create with my hands. Being present with my materials generates new ideas and exploration that I couldn’t gain in cyberspace.
What are your gift-buying/gift-giving plans this year? Do you have a strategy?
I think small gestures can be really special, like a handmade card to an out-of-town friend or fresh baked bread brought to someone’s doorstep.
all photos via Alyson Fox